VIXA From The AA
Mobile App & Web
2024
CHRIS DAL DIN DESIGN
ABOUT
Designing products with enterprise & start ups since 2011. Creating designs that engage, convert and delight users
Senior User Experience Designer based in London, originally from New Zealand.
Ways I can help you:
• End-to-end product design • Consulting • Mentoring
My strengths and areas of expertise visualised
EXPERIENCE
Vixa from the AA
LEAD PRODUCT DESIGNER 2022 - PRESENT
Lead designer for AA-X leading the design and experience for the B2C connected car app - Vixa. I lead the design strategy and executed on the design and delivery for the closed beta and UK national launches
Infogrid
SENIOR PRODUCT DESIGNER 2022
Leading design and research activities to develop the water safety and compliance tool that enables building mangers to more efficiently oversee facility performance and personnel by leveraging the data presented in the platform
Proquo AI
LEAD PRODUCT DESIGNER 2020-2022
I led the design strategy and created the framework and introduced process at Proquo, enhancing the B2B platform for the SMEs and increasing the SaaS businesses value by reducing churn.
E-Med (Babylon health)
SENIOR PRODUCT DESIGNER 2018-2020
I led the design and experience for one of the internal B2B tools Partner Portal. Owning the user experience my work developed a new enterprise tool that enhanced operational efficiency.
Collinson Group
SENIOR UX/UI DESIGNER 2017-2018
Priority Pass airport lounge membership app. Redefining the way-finding and lounge booking experience .
Valtech UK
SENIOR UX/UI DESIGNER 2015-2017
Brand consultancy and digital transformation, working with large brands including Bupa Global, Sage Accounting and Smith+Nephew
MOTIVATION
What excites me as a designer is the challenge of balancing creativity with the discipline of knowing when to apply constraints.
Design lets me enjoy solving user needs by blending creativity with practical problem-solving. It’s rewarding to craft solutions that enhance user experience while also driving business success.