VIXA From The AA
Mobile App & Web
2024
Open to work
CHRIS DAL DIN
MORE ABOUT CHRIS©
Senior-level Product and Experience Designer based in London, originally from New Zealand, I bring over 15 years of extensive experience in the UK market, specialising in end-to-end product design. My passion lies in creating user experiences that not only resonate deeply with end users but also serve as catalysts for significant business growth.
My expertise is supported by a solid educational foundation which has equipped me with the essential creative and technical skills for excelling in the design field. Additionally, I have pursued advanced training in Leadership and Lean UX methodologies, enhancing my ability to lead design teams, optimise processes, and deliver innovative solutions that meet both user needs and business objectives.
Download CVMY EXPERTISE
(1) USER EXPERIENCE
To me, good experience design is about seamlessly blending functionality and aesthetics, I craft intuitive and engaging interactions that resonate with users and deliver business value.
(2) INTERFACE DESIGN
I create amazing user interfaces by combining research, creative problem-solving, and a solid understanding of user needs to design visually appealing and intuitive experiences that are both functional and engaging.
(3) PRODUCT DESIGN
I'm a designer with a unique background and blend of creativity, attention to detail, and a user-first mindset to product design, every product I create is not only visually striking but also highly functional, intuitive, and designed to meet real user needs.
(4) RESEARCH
Research empowers me to create more effective, user-centered, and innovative designs that not only address the immediate needs of the project but also anticipate future challenges and opportunities.
MOTIVATION
What excites me as a designer is the challenge of balancing creativity with the discipline of knowing when to apply constraints.
Design lets me enjoy solving user needs by blending creativity with practical problem-solving. It’s rewarding to craft solutions that enhance user experience while also driving business success.
EXPERIENCE
Vixa from the AA
LEAD PRODUCT DESIGNER 2022 - PRESENT
Leading the design for AA-X Innovation Team's connected car app, creating a new B2C product to support and empower UK drivers. Vixa offers a comprehensive vehicle health overview, alerts for faults, and connects to the AA approved garage network, providing members a seamless 'faults to fixes' experience
Infogrid
SENIOR PRODUCT DESIGNER 2022
Enhancing building intelligence with IoT devices, I was leading design and research activities to develop the product so building managers can more efficiently oversee facility performance and operate teams by leveraging the data collected and presented in the platform
Proquo AI
LEAD PRODUCT DESIGNER 2020-2022
Always-on brand tracking and AI guidance about your brand's position compared to competitors. I lead on the design strategy for the end to end experience of the proquo platform and also lead and mentored a small team of designers.
E-Med (Babylon health)
SENIOR PRODUCT DESIGNER 2018-2020
As Senior Product Designer at Babylon Health, I led the design and discovery for the Partner Portal, managing the end-to-end experience. By collaborating with the customer success team and conducting user research, I developed a new enterprise tool that enhanced operational efficiency.
Collinson Group
SENIOR UX/UI DESIGNER 2017-2018
Valtech UK
SENIOR UX/UI DESIGNER 2015-2017
FAVOURITE
STACK
FIGMA
DESIGN TOOL 👍
I use Figma daily for work and personal projects, Im an expert and advocate for teams to use it for it's collaboration tools
GOOGLE MATERIAL
MATERIAL DESIGN SYSTEM 🏁
I rate and regualry reference Google’s open-source design system to speed up my design process
MIRO
ONLINE COLLABORATION 🌐
Miro helps me explore ideas and do discovery work very quickly and with teams
FREQUENTLY ASKED QUESTIONS
I have experience working across various industries including but not limited to technology, automotive, healthcare, facility management, Brand management, accounting companies.
I offer a range of services including Product design, app and web design, branding, illustration, and more. My training and experience means i can provide a vast range of highlevel creative for any business goals.
Design succeeds when you understand the business, understanding the target audience and customer motivation. Only then can I create cohesive experiences that effectively communicate.
I am proficient in using industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, Miro and others.
Yes, Miso is the supporting senior dogsigner 🎨🐶
CONTACT ME
GET IN TOUCH
Based in London, I am an innovative designer and artist who mixes traditional design practices with modern technology to craft unique and intricately detailed designs.