VIXA From The AA
Mobile App & Web
2024
CHRIS DAL DIN DESIGN
ABOUT
Designing products with enterprise & start ups since 2011. Creating designs that engage, convert and delight users
Senior User Experience Designer based in London, originally from New Zealand.
End-to-end product design • User experience • Design strategy
My strengths and areas of expertise visualised
Leadership style
A strategic design leader with a passion for building high-performing teams and scalable processes that drive exceptional results. My leadership style emphasizes collaboration, empowerment, and a user-first mindset. I excel at creating design systems, implementing research-led approaches, and pushing for a culture of innovation.
EXPERIENCE
Vixa from the AA
LEAD PRODUCT DESIGNER 2022 - 2025
• End-to-End Design Leadership: Spearheaded the user experience for Vixa, a car wellness app, from discovery through design to launch, achieving 13K active users.
• Strategic Design Impact: Developed and implemented comprehensive design strategies that enhanced user engagement and satisfaction.
• Cross-Functional Collaboration: Partnered with cross-functional teams to successfully deliver the Vixa app beta and national launches.
• Design System & Branding: Established a robust design system and processes for development, while managing branding and style guides with external agencies
Infogrid
SENIOR PRODUCT DESIGNER 2022
• Design Leadership: Led the design of the Pipe monitoring product, enhancing data visualisation and improving the overall product experience.
• User-Centered Design Process: Conducted regular user interviews to understand customer needs and pain points. This insight informed the design of prototypes that were iteratively tested and refined to enhance the overall product experience.
• Outcome and Impact: Implemented iterative design processes to improve data visualisation and reduce the time customers spent on regulatory maintenance schedules. Enabling customers to better manage pipes and water systems, ensuring compliance and prioritising safety.
Proquo AI
LEAD PRODUCT DESIGNER 2020-2022
• Design Vision & Strategy: Led the design vision and strategy for R&D teams across the UK and South Africa, creating a comprehensive design system and establishing robust user research processes.
• Team Leadership & Growth: Led recruitment and growth of the design team, mentoring and managing 3 designers to ensure their success.
• UX Impact & Revenue Growth: Implemented UX improvements that increased platform retention rates by 35%, directly contributing to revenue growth.
• App Redesign & Launch: Successfully led an app redesign sprint, delivering a revamped version in just eight weeks from audit to launch, tested with a close group of customers in the US (4) and UK (6). Achieving faster customer onboarding and reducing product value curve.
Babylon Tealth (E-Med)
SENIOR PRODUCT DESIGNER 2018-2020
• Design Leadership: Led the design and discovery process for the Partner Portal, overseeing the end-to-end experience.
• Partner Portal Expansion: Expanded the Partner Portal to facilitate self-onboarding for partners, enabling them to provide telemedicine services to their customers (B2B2C), thereby enhancing the overall healthcare delivery ecosystem.
• Collaboration & Research: Collaborated with the customer success team to conduct user research, improving operational efficiency and developing a new enterprise tool.
• Product Development: Through regular design, testing, and iteration, enabled partners to easily configure their own digital products & offerings using Babylon's technology.
GP @ Hand – App UX: Contributed to the UX design of the GP @ Hand native app, focusing on enhancing the B2C user experience to improve new customer account creation and NHS health record matching.
Collinson Group - Priority Pass
SENIOR UX/UI DESIGNER 2017-2018
Priority Pass airport lounge membership app. User experience & App design: Redefined lunge experience including way-finding and lounge booking and airport shopping experience. Rebrand refresh: I worked with Tigerspike to develop Collinson Groups hero product – Priority Pass to refresh the old branding and breathe new life into a brand new app experience.
Valtech UK
SENIOR UX/UI DESIGNER 2015-2017
Brand consultancy and digital transformation, I worked with large brands including Bupa Global, Sage Accounting and Smith+Nephew transforming their products and user experiences.